Media Buying

Media Buying

Media buying is an essential step in the advertising process. It entails acquiring the best locations, placements, and times to display advertisements in order to enhance their effectiveness with specified audiences. To get the lowest cost per action, acquire posts on channels that are most relevant to a brand's audience at a time when most of the audience is likely to view the ad. Media buyers normally do media purchasing; they try to match the ad's context with the medium.

In Three Circles we execute the actual acquisition of advertising space based on a knowledge of marketing objectives and target audience preferences that are provided. Negotiating with the sites, networks, and other channels where they want their advertising to display is a big part of the media buyer's job.